In the midst of the COVID-19 pandemic, creativity and resilience became more important than ever as an Austin small business. During this challenging time, my small business was approached by a medical company’s marketing team with a unique request. They wanted a product that could be left outside doctors' offices as a thoughtful gesture to grab attention and spread a bit of joy. Given the circumstances and the time of year—it was mid-July in Texas! —I pondered what might bring a smile to those working tirelessly on the front lines.
The idea struck me: Toffee S'mores!
I set to work experimenting with different sizes and flavors, aiming to create something special that would stand out and be appreciated by everyone. After a few trials and taste tests, I perfected the recipe for Toni’s Toffee original Toffee S'mores. The combination of rich toffee, gooey marshmallows, and crunchy graham crackers was a hit!
The reception was fantastic. What started as a small batch for a marketing campaign soon grew into something much bigger. Toffee S'mores began to gain popularity, and before long, they were being sold in several local restaurants.
But the journey didn't stop there. Toni’s Toffee S'mores found their way into the vending machines of Eanes ISD middle and high schools, where students and staff alike could enjoy them as a tasty treat during their busy days.
What began as a simple idea to bring a bit of sweetness during a difficult time has now become one of my most beloved products. I am grateful for the opportunity to innovate and bring joy to my community, one batch at a time.
